As a SaaS organization scales, there inevitably arises a distinction between SMB customers and enterprise customers. Generally, the division between small and medium-sized businesses and large organizations is based on contract size, user base, and internal resource allocation. The allocation…
In the past decade, CRMs have revolutionized customer relationships. From tracking prospects to recording sales interactions - teams can unlock incredible insights with a good Customer Relationship Management platform. But what happens once customers become clients? Many SaaS firms overlook…
Email marketing has evolved, and today’s subscribers are looking for a lot more than simple promotions. With so many competitors vying for attention, it's essential to capture the user with creative emails that engage them on an individual level. That…
Research Vectors by Vecteezy Personalize your email One of the most important things you can do is ensure your email is personalized. Not just their name - show an understanding and compassion for their specific issue or request. This will…
Research Vectors by Vecteezy Many customer success leaders in the SaaS space are faced with the same question: who should own customer renewals? It's an important question to answer, as it can make all the difference in customer retention and…
Have you ever wondered about the difference between customer success and customer support? While both are important for ensuring customer satisfaction and retention, they have different objectives and approaches. This article will explore the differences between customer success and…
As an industry and a discipline, customer success managers are getting better at delivering a higher percentage of positive customer experiences. But mistakes happen, and it's essential to have a contingency plan for when they do. And one of the…
There are an overwhelming amount of metrics that you can measure to track customer success. So, to break through the fray and give you a place to start, Client Success has created THE list of the most valuable customer success…
Vectors by Vecteezy As the growth of your business accelerates, you may face a difficult decision: when and how to scale up your customer success team. Scaling up at the right time with the right approach ensures that customers get…
Listening Vectors by Vecteezy Customer success health scoring is one of the most valuable activities SaaS organizations can undertake to evaluate and improve customer engagement, satisfaction, and loyalty. Understanding a customer's health will let you examine any account at any…
Listening Vectors by Vecteezy Providing exceptional customer success begins with listening to your customers. It’s essential to create an environment of trust and open communication, where customers feel heard, valued, and appreciated. As a customer service leader, it’s up to…
The concept of customer success continues to rapidly gain traction as businesses strive to improve their customer experience. To help organizations get the most out of this important function, there are now a variety of resources available: from websites and…