On-Demand Webinar: Customer Psychology - Behavior Science for Driving Customer Outcomes
Rachel Provan unpacks the behavioral science behind how customers think, decide, and act, with practical techniques to influence behavior and outcomes.
CLIENTSUCCESS WEBINAR SERIES:
Hosted by Kristi Faltorusso, CCO at ClientSuccess
Guest: Rachel Provan, Founder and CEO at Provan Success
**Original Webinar Date: Tuesday, July 29, 2025
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‍**Want to know what really drives customer behavior? Spoiler alert: it’s not logic.**‍
It’s psychology.
Join Rachel Provan for a deep dive into the behavioral science behind how customers think, decide, and act. You’ll learn how to tap into proven psychological principles to influence behavior, reduce friction, and drive better outcomes across the customer journey.
This isn’t just theory — it’s practical, actionable insight that will change the way you approach Customer Success.
You’ll walk away with:
The psychology behind customer decision-makingHow emotions and biases shape user behaviorSimple behavioral science techniques you can apply immediatelyReal-world examples to influence action and drive outcomes
Ready to get inside your customers’ heads — and get better results?
Speakers
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