Auctor purus, aliquet risus tincidunt erat nulla sed quam blandit mattis id gravida elementum, amet id libero nibh urna nisi sit sed. Velit enim at purus arcu sed ac. Viverra maecenas id netus euismod phasellus et tempus rutrum tellus nisi, amet porttitor facilisis aenean faucibus eu nec pellentesque id. Volutpat, pellentesque cursus sit at ut a imperdiet duis turpis duis ultrices gravida at aenean amet mattis sed aliquam augue nisl cras suscipit.
At elit elementum consectetur interdum venenatis et id vestibulum id imperdiet elit urna sed vulputate bibendum aliquam. Tristique lectus tellus amet, mauris lorem venenatis vulputate morbi condimentum felis et lobortis urna amet odio leo tincidunt semper sed bibendum metus, malesuada scelerisque laoreet risus duis.
Ullamcorper pellentesque a ultrices maecenas fermentum neque eget. Habitant cum esat ornare sed. Tristique semper est diam mattis elit. Viverra adipiscing vulputate nibh neque at. Adipiscing tempus id sed arcu accumsan ullamcorper dignissim pulvinar ullamcorper urna, habitasse. Lectus scelerisque euismod risus tristique nullam elementum diam libero sit sed diam rhoncus, accumsan proin amet eu nunc vel turpis eu orci sit fames.
“Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis, dignissim pulvinar ullamcorper”
Nisi in sem ipsum fermentum massa quisque cursus risus sociis sit massa suspendisse. Neque vulputate sed purus, dui sit diam praesent ullamcorper at in non dignissim iaculis velit nibh eu vitae. Bibendum euismod ipsum euismod urna vestibulum ut ligula. In faucibus egestas dui integer tempor feugiat lorem venenatis sollicitudin quis ultrices cras feugiat iaculis eget.
Id ac imperdiet est eget justo viverra nunc faucibus tempus tempus porttitor commodo sodales sed tellus eu donec enim. Lectus eu viverra ullamcorper ultricies et lacinia nisl ut at aliquet lacus blandit dui arcu at in id amet orci egestas commodo sagittis in. Vel risus magna nibh elementum pellentesque feugiat netus sit donec tellus nunc gravida feugiat nullam dignissim rutrum lacus felis morbi nisi interdum tincidunt. Vestibulum pellentesque cursus magna pulvinar est at quis nisi nam et sed in hac quis vulputate vitae in et sit. Interdum etiam nulla lorem lorem feugiat cursus etiam massa facilisi ut.
As a customer success leader, you’ve put a lot of hard work into building the perfect meetings with customers. You know to focus on the most relevant items at hand, come out with clear action items, and always have an agenda to keep things on track.
But did you know there is a difference between a meeting agenda and a meeting objective? While an agenda is required to keep your team and your customer on track to make the most of your time together, both an agenda and an objective are needed to achieve what you set out to do in your meeting.
Here, we’ll look at the differences between a meeting agenda and a meeting objective and how they both pertain to customer success:
Your customer success meeting agendas probably already list out the topics you need to discuss or the areas where you need to spend precious time with the customer. But why do you have to talk about those specific items? Adding an objective to each agenda item can help focus discussion and ensure the team comes to an actual decision instead of just talking in circles.
Providing agenda items before a meeting with a customer ensures they have the information they need to come prepared and speak on specific topics. Agendas outline the expectations (for both sides) so that no one is in the dark. Objectives, on the other hand, can help lead the conversation to its end goal. Let’s say a demo of a new feature is on a customer meeting agenda. The objective here would be to give the customer the information they need to decide whether to buy the new feature. After the demo, they should have the data they need to say yes or no.
Your customers have other things to focus on during their days, making the time they spend with you in these conversations so precious. Customers are less likely to attend meetings with no agenda, as they need to have a clear reason for being there in the first place. Providing meeting objectives and agenda items in advance can help ensure customers feel as though these meetings are a valuable way to spend their time and resources during the day.
You can learn more about optimizing your customer meetings with these additional resources from ClientSuccess: