June 22, 2022

Tried and True Recipe for Retaining Customers and Building Loyalty

Tried and True Recipe for Retaining Customers and Building Loyalty

New mobile apps to keep an eye on

Auctor purus, aliquet risus tincidunt erat nulla sed quam blandit mattis id gravida elementum, amet id libero nibh urna nisi sit sed. Velit enim at purus arcu sed ac. Viverra maecenas id netus euismod phasellus et tempus rutrum tellus nisi, amet porttitor facilisis aenean faucibus eu nec pellentesque id. Volutpat, pellentesque cursus sit at ut a imperdiet duis turpis duis ultrices gravida at aenean amet mattis sed aliquam augue nisl cras suscipit.

  1. Commodo scelerisque convallis placerat venenatis et enim ullamcorper eros.
  2. Proin cursus tellus iaculis arcu quam egestas enim volutpat suspendisse
  3. Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis

What new social media mobile apps are available in 2022?

At elit elementum consectetur interdum venenatis et id vestibulum id imperdiet elit urna sed vulputate bibendum aliquam. Tristique lectus tellus amet, mauris lorem venenatis vulputate morbi condimentum felis et lobortis urna amet odio leo tincidunt semper sed bibendum metus, malesuada scelerisque laoreet risus duis.

Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis

Use new social media apps as marketing funnels

Ullamcorper pellentesque a ultrices maecenas fermentum neque eget. Habitant cum esat ornare sed. Tristique semper est diam mattis elit. Viverra adipiscing vulputate nibh neque at. Adipiscing tempus id sed arcu accumsan ullamcorper dignissim pulvinar ullamcorper urna, habitasse. Lectus scelerisque euismod risus tristique nullam elementum diam libero sit sed diam rhoncus, accumsan proin amet eu nunc vel turpis eu orci sit fames.

  • Eget velit tristique magna convallis orci pellentesque amet non aenean diam
  • Duis vitae a cras morbi  volutpat et nunc at accumsan ullamcorper enim
  • Neque, amet urna lacus tempor, dolor lorem pulvinar quis lacus adipiscing
  • Cursus aliquam pharetra amet vehicula elit lectus vivamus orci morbi sollicitudin
“Sit enim porttitor vehicula consequat urna, eleifend tincidunt vulputate turpis, dignissim pulvinar ullamcorper”
Try out Twitter Spaces or Clubhouse on iPhone

Nisi in sem ipsum fermentum massa quisque cursus risus sociis sit massa suspendisse. Neque vulputate sed purus, dui sit diam praesent ullamcorper at in non dignissim iaculis velit nibh eu vitae. Bibendum euismod ipsum euismod urna vestibulum ut ligula. In faucibus egestas  dui integer tempor feugiat lorem venenatis sollicitudin quis ultrices cras feugiat iaculis eget.

Try out Twitter Spaces or Clubhouse on iPhone

Id ac imperdiet est eget justo viverra nunc faucibus tempus tempus porttitor commodo sodales sed tellus eu donec enim. Lectus eu viverra ullamcorper ultricies et lacinia nisl ut at aliquet lacus blandit dui arcu at in id amet orci egestas commodo sagittis in. Vel risus magna nibh elementum pellentesque feugiat netus sit donec tellus nunc gravida feugiat nullam dignissim rutrum lacus felis morbi nisi interdum tincidunt. Vestibulum pellentesque cursus magna pulvinar est at quis nisi nam et sed in hac quis vulputate vitae in et sit. Interdum etiam nulla lorem lorem feugiat cursus etiam massa facilisi ut.

As any CSM has been told – and has realized – many times, no two customer experiences are the same. Every customer has unique goals and is looking to a vendor organization to help solve a problem or two. Surely, however, there must be something that binds customers together and creates a bridge between accounts that CSMs can use to develop large-scale strategies for success, right?

This overarching question made our team at ClientSuccess go back to the basics of customer success to determine what exactly goes into every customer relationship that ensures retention, satisfaction, and ongoing loyalty. Here is the tried and true recipe:

trust + communication = customer loyalty

Trust: The first ingredient for any loyal customer relationship is trust. Without a strong foundation, customers will be unwilling to work with an organization long-term. Building customer trust goes beyond just telling customers what they want to hear. It means being open and honest about timelines, product issues and outages, benchmarks, and other big-picture items. Without trust, there is no hope of building customer loyalty.

Communication: The other ingredient for a strong customer relationship is communication. Even when things are running smoothly, and a customer is in ‘maintenance mode,’ it is still critical for a CSM to reach out regularly, check-in with key contacts, and keep lines of communication open with customers. From keeping regularly scheduled customer check-ins on the calendar (even if there are no immediate items to discuss) to reaching out with goodwill tokens or thank you gifts from time to time, establishing a solid cadence of communication makes a customer feel comfortable, valued, and even more trusting of a vendor organization.

Customer loyalty: Finally, the end goal of this simple recipe is customer loyalty. CSMs must realize that investing in a vendor product or working with a specific vendor organization does not mean that a customer is automatically loyal to this product or team. Instead, CSMs must work diligently throughout a customer relationship to ensure a customer feels seen, valued, and understood.

With strategies to build trust and communication working hand in hand, CSMs can confidently work towards building long-term, retention-based relationships with customers. When customer relationships are built on these strong foundational tenants, long-term relationships – aka customer retention – are at the heart of any customer lifecycle.

Want to learn more?

Building customer loyalty doesn’t happen overnight, which is why we have the resources and tools you need to succeed. You can get more tips from the ClientSuccess team on everything from planning customer lifecycle journeys to fail-safe ways to ensure customer retention with these additional resources:

Ready to Get Started?
Request Your ClientSuccess Demo
Get started
Subscribe to our newsletter


Thank you! We have received your submission.