Customer Journey Toolkit
The Customer Journey Toolkit bundles 9 resources - eBooks, webinars, and articles - to help you build, map, and optimize every stage of your customer journey.
TL;DR
- The Customer Journey Toolkit bundles nine resources to help you develop and optimize your customer journey.
- It includes an eBook on surprising and delighting customers, two onboarding and adoption webinars, and six articles on building and mapping the customer journey.
- The articles cover applying metrics to each stage, building a perspective journey map, and defining customer handoffs between departments.
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Frequently Asked Questions
What is in the Customer Journey Toolkit?
It contains nine resources for building and optimizing your customer journey: an eBook on surprising and delighting customers, two webinars on onboarding and adoption, and six articles on journey mapping, applying metrics by stage, and managing customer handoffs.
How do you build a customer journey map?
Start by mapping each stage from the customer's perspective and defining the experiences customers should have at each one, then apply success metrics to every stage and clarify the handoffs and outcomes between departments. The toolkit's articles walk through each of these steps.
