Recorded Customer Success Webinar: How to Build Customer Advocates Using The Customer Advocacy Ladder

Burke Alder

Customer Success Strategist

Recorded Webinar Details

ClientSuccess hosted Sara Masson, Senior Customer Success Manager of Loopio and a 2017 Customer Success Innovator of the Year Finalist, for this month’s customer success webinar series: How to Build Customer Advocates using The Customer Advocacy Ladder

The webinar covers the topic of building customer advocates using The Customer Advocacy Ladder strategy. This webinar is relevant to leaders of B2B recurring revenue companies of all types, customers success leaders, and practitioners

Webinar: How to Build Customer Advocates using The Customer Advocacy Ladder
Date Held: March 14, 2018, Wednesday

View the Webinar

In this webinar you will learn:

  • What is customer advocacy and what are the benefits of a customer advocacy program
  • Steps to build out a successful customer advocacy program at scale
  • How to prioritize and organize your customer advocacy program
  • The customer advocacy ladder framework

Your Presenter

Sara Mason, Senior Customer Success Manager of Loopio, a SaaS platform with a mission to streamline the way organizations respond to Requests for Proposals (RFPs), Due Diligence Questionnaires (DDQs), and Security Questionnaires. They help companies across several industries collaborate more intelligently on a platform that embodies simplicity and an exceptional user experience. Sara is a dynamic speaker and a finalist for the inaugural 2017 Customer Success Innovator of the Year Award, at the CS100 Summit, the premier summit for customer success leaders.

View the webinar here: The Customer Advocacy Ladder

View another customer success webinar recording: How to Build Out Your Customer Health Score Using the Customer Maturity Index

Also if you’re currently managing your customer success strategies in spreadsheets or disparate solutions, you can request a demo to see how SaaS companies around the world are delivering customer success at scale with all their customer info in one place through ClientSuccess. Request a ClientSuccess demo.

New posts each Tuesday and Thursday.

Customer success best practices delivered to your inbox.

Also worth reading

5 Customer Success Leader Actions to Complete Before 2019

As 2018 comes to a close, customer success teams are taking some time for reflection and planning. What better time than now to take a minute to review what worked from the past year, determine where changes could be implemented, and lay out some strategic goals for 2019? Customer success is a rapidly growing industry [...]

Burke Alder

Customer Success Strategist

4 Ways Customer Marketing Improves Retention

We’ll just come out and say it: customer marketing conversations and campaigns aren’t always the smoothest for customer success teams, nor do they tend to foster winning retention statistics. While many customer success managers (CSMs) are well-versed in the day-to-day activation and implementation conversations with customers, introducing them to additional services, turning them into advocates, [...]

Burke Alder

Customer Success Strategist

ClientSuccess Expands Integration Reach with New Zapier Zaps—Customer Data in the Right Place

We at ClientSuccess are passionate about customer success. It runs in our veins and we know that customer growth is the key to building a world-class and profitability SaaS business. Our mission is help you and your customer success team build relationships that last with your clients through human and data driven insights that help [...]

Burke Alder

Customer Success Strategist